When it comes to sports and globalization, the Olympics are by far the best example of what the combination of the two could result in. Sports is a great showcase of human interaction, across international borders.
Sports represent a tremendous amount of qualities, highly attractive within a business, not dependent on what and where.
Teamwork, the ability to properly set objectives and accomplishing those, managing success and setbacks, discipline, and managing your emotions are all great examples.
That sports and more specifically the Olympics are a global phenomenon is shown through the engagement of its crowd.
This could be showcased within 4 different parameters. (Marmolejo, 2012).
- Sports are uncontroversial, it’s real and mediates messages in an efficient way.
- The crowds are more or less zealously engaged in the game and show a strong understanding of specific situations, outcomes, rules, and other, which is more of a rule rather than an exception.
- Sports has such a strong anchoring effect that it has the power to unite people.
- Sports represent equality in various ways, but most of all in terms of gender.
From several perspectives, the Olympcis, but also sports in general may be perceived as not generating any profits, as opposed to what globalization stands for.
As the socio-economic phenomenon globalization is, it pretty much translates to limitless opportunities. This not often viewed factor relies on the fact that society doesn’t satisfy the needs and demands on an individual level.
The way to go in order to please those needs varies a lot, but defines the price mechanism which is by far the most important.
This concept is universal and appliable on all levels, from the individual to the company or even the nation.
How is this transferred onto sports and what are the differences as well as the similarities?
Both within sports and globalization, the most important factor is the “mindset” applied within sports and competition, the tremendous amount of preparation, hard work, joy, teamwork, etc.
Just like within sports, rules should be governing and defining what all participants actions look like, in order to prevent global potential problems.
Globalization and the opportunities it provides must represent a fundamental standpoint of joy and gratefulness for the access to the global market, given that you’ve prepared enough to be competitive at this level, whether you be a company, a team or an athlete, (Marmolejo, 2012).
In pure contrast, globalization is not non-profiting, as sports and on the other hand there is no limit to the number of participants/competitors as in the Olympics.
To conclude what similarities there are between sports and globalization, the keyword most important of all is competition.
Marmolejo, Martin. 2012. Globalization and the Olympics. (Part 1).
Marmolejo, Martin. 2012. Globalization and the Olympics. (Part 2).