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Use of personal sponsorship

Personal sponsorship can be used to cover different communication needs within companies. It’s main function is to transmit brand values through the image of an individual. However, it’s use plays a much broader role in the inner workings of communication:
  • It helps impact on a local and/or global level.
  • An association with a specific modality is produced.
  • The brand remains prescribed by a believable character.
  • It generates publicity.
The investment required to meet a personal sponsorship is highly variable, especially in terms of the relevance of the sponsored personality, the wear and tear made on his/her image (advertising pressure and the geographical scope thereof, national or international) and the demand suffered by that person. What is certain is that sponsorship, to be effective, requires a substantial investment in a media plan tailored to the needs of the sponsor.

Source: Johan Cruyff Institute


More about sponsorships

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Back

Use of personal sponsorship

Personal sponsorship can be used to cover different communication needs within companies. It’s main function is to transmit brand values through the image of an individual. However, it’s use plays a much broader role in the inner workings of communication:
  • It helps impact on a local and/or global level.
  • An association with a specific modality is produced.
  • The brand remains prescribed by a believable character.
  • It generates publicity.
The investment required to meet a personal sponsorship is highly variable, especially in terms of the relevance of the sponsored personality, the wear and tear made on his/her image (advertising pressure and the geographical scope thereof, national or international) and the demand suffered by that person. What is certain is that sponsorship, to be effective, requires a substantial investment in a media plan tailored to the needs of the sponsor.

Source: Johan Cruyff Institute


More about sponsorships

Let's do this!

We got you covered for all your marketing needs